…Sort of.
This is the version Candace and I like best, but I’m experiencing a little push-back from Craig and Becky (Y’all ready for the feud!?). Imagine the logo without the flourishes and you’ll have a good idea of what they prefer.
Let me know what you think in the comments section. Also, feel free to click on the image to enlarge it.
I’ve added a cool little script from Lokesh Dakar’s blog Huddle Together that I recommend other wine bloggers check out.
EDIT: Here’s the other logo. It was unfair of me not to post it earlier. A little gamesmanship on my part I suppose. 
Thanks for your input!
Mike Duffy
4 years ago
Did I miss the “unflourished” version? Hard to compare without 2 images.
That said, I kinda like the flourishes. I think it would be less remarkable without them.
Yoges
4 years ago
I like the flourishes too — if you are going with a classic calligraphy font, it needs the flourishes
wineguy
4 years ago
My only question is whether the first letter is clearly a “C”. You would hate for people to think the wine is named “Lapozzi”, “Dapozzi”, or perhaps “Gapozzi”.
wineo
4 years ago
I agree with wineguy… Maybe add a bit more emphasis on the C part and take a little away from the flourishes on that C. But I think that it looks great!
weekendwino
4 years ago
Very Nice! I like the first one also. Classy, but sort of whimsical in a way with the flourishes. My only comment would be in the boldness of the lettering. Maybe it’s just my monitor, but the 2nd lettering looks bolder, sharper and brighter, while the first lettering looks softer and muted. If my monitor is showing them correctly, I would incorporate the sharper, bolder lettering of the 2nd along with the flourishes of the 1st.
Mike Duffy
4 years ago
Now that I can see the non-flourished version (thanks!), I would say that I *still* like the flourished version. In its current form, the eye drops to the lower-right. Perhaps, rather than boldening the entire “Cappozi”, consider emphazing the “C” along to clarify what letter it is and “balance” the overall logo.
I am not a typographer, and I don’t play one on TV, either.
Cheap Dave
4 years ago
Cool logo- I really like the flourished version.
and cool image enlarging code
This is my first time here. Nice site!
KenW
4 years ago
I’m in general agreement with the other commenters (prefer flourishes and feeling the “C” needs readability improvement, perhaps more top arch and less “G”ness at the bottom). However, I don’t see why you couldn’t use two variations (if the Cappozi part was identical) ie flourish version where desirable or possible and the un-flouried version in smaller spaces eg merchandising products, etc., and the simpler no-flourish version where more impact was desired, eg bumper sticers, billboards, etc. (not that you might use those, but you get the idea?). Either way, I feel you have done well with both the name and the image(s) (you too calligraphy lady).
jens
4 years ago
I agree with the others about the C being more obvious. One might think it was Gapozzi. I like less flourishes, but that’s just me.
pinotblogger » Our Story So Far
4 years ago
[...] Soon after we turned our attention toward creating our label, and we are currently in the middle of that process. We have a logo designed by the wonderful Dayna, AKA The Calligraphy Lady whose exquisite hand lettering has been featured in magazines such as Martha Stewart, Better Homes and Gardens and Cosmo. She created a couple of great logos for us; so good in fact we couldn’t decide between them. So, being a blogger, I placed them both on the blog and asked for feedback. We received lots, as well as other helpful suggestions that made it quite easy for us to make our final decision. Currenly we are designing our label, iterations of which we will be posting for comment shortly. [...]
Randy
4 years ago
Logo is quite similar to this winery:
http://www.seasmokecellars.com/
Tyler West
4 years ago
Since Logo #1 seems to be popular with the crowd you might want to run with that one, but I like the second logo much better. There’s a good reason for this. Number one is certainly beautiful however you must keep in mind the impact, and therefore the value, of any logo is diluted by complexity. Cognition is helped by simplicity. This is coming from someone who specializes in logo design. There is too much going on in the logo with the flourishes. Sans the flourishes, the mark is more instantly recognizable.
Bradley
4 years ago
I guess it’s a little late to add my two cents but I disagree with just about everybody in the comment section. I think that script is death on the store shelves. Black on white? Froo-froo calligraphy? What are you selling, feminine hygiene? Get bold, go New World.
Up where I live the Capozzis are all football players, legislators and grape growers. Looks like the inside page of a wedding invitation.
But never mind me.
Carry on!