Comments on: The Great Logo Unveiling… http://pinotblogger.com/2006/01/12/the-great-logo-unveiling/ A blog about starting and building a family winery in the Russian River Valley. Tue, 18 Oct 2011 15:58:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bradleyhttp://pinotblogger.com/2006/01/12/the-great-logo-unveiling/comment-page-1/#comment-215 Bradley Tue, 28 Feb 2006 08:28:27 +0000 http://pinotblogger.com/2006/01/12/the-great-logo-unveiling/#comment-215 I guess it's a little late to add my two cents but I disagree with just about everybody in the comment section. I think that script is death on the store shelves. Black on white? Froo-froo calligraphy? What are you selling, feminine hygiene? Get bold, go New World. Up where I live the Capozzis are all football players, legislators and grape growers. Looks like the inside page of a wedding invitation. But never mind me. Carry on! I guess it’s a little late to add my two cents but I disagree with just about everybody in the comment section. I think that script is death on the store shelves. Black on white? Froo-froo calligraphy? What are you selling, feminine hygiene? Get bold, go New World.
Up where I live the Capozzis are all football players, legislators and grape growers. Looks like the inside page of a wedding invitation.
But never mind me.
Carry on!

]]> By: Tyler Westhttp://pinotblogger.com/2006/01/12/the-great-logo-unveiling/comment-page-1/#comment-165 Tyler West Tue, 31 Jan 2006 22:03:28 +0000 http://pinotblogger.com/2006/01/12/the-great-logo-unveiling/#comment-165 Since Logo #1 seems to be popular with the crowd you might want to run with that one, but I like the second logo much better. There's a good reason for this. Number one is certainly beautiful however you must keep in mind the impact, and therefore the value, of any logo is diluted by complexity. Cognition is helped by simplicity. This is coming from someone who specializes in logo design. There is too much going on in the logo with the flourishes. Sans the flourishes, the mark is more instantly recognizable. Since Logo #1 seems to be popular with the crowd you might want to run with that one, but I like the second logo much better. There’s a good reason for this. Number one is certainly beautiful however you must keep in mind the impact, and therefore the value, of any logo is diluted by complexity. Cognition is helped by simplicity. This is coming from someone who specializes in logo design. There is too much going on in the logo with the flourishes. Sans the flourishes, the mark is more instantly recognizable.

]]> By: Randyhttp://pinotblogger.com/2006/01/12/the-great-logo-unveiling/comment-page-1/#comment-164 Randy Mon, 30 Jan 2006 15:10:06 +0000 http://pinotblogger.com/2006/01/12/the-great-logo-unveiling/#comment-164 Logo is quite similar to this winery:http://www.seasmokecellars.com/ Logo is quite similar to this winery:

http://www.seasmokecellars.com/

]]> By: pinotblogger » Our Story So Farhttp://pinotblogger.com/2006/01/12/the-great-logo-unveiling/comment-page-1/#comment-125 pinotblogger » Our Story So Far Thu, 19 Jan 2006 21:52:30 +0000 http://pinotblogger.com/2006/01/12/the-great-logo-unveiling/#comment-125 [...] Soon after we turned our attention toward creating our label, and we are currently in the middle of that process. We have a logo designed by the wonderful Dayna, AKA The Calligraphy Lady whose exquisite hand lettering has been featured in magazines such as Martha Stewart, Better Homes and Gardens and Cosmo. She created a couple of great logos for us; so good in fact we couldn’t decide between them. So, being a blogger, I placed them both on the blog and asked for feedback. We received lots, as well as other helpful suggestions that made it quite easy for us to make our final decision. Currenly we are designing our label, iterations of which we will be posting for comment shortly. [...] [...] Soon after we turned our attention toward creating our label, and we are currently in the middle of that process. We have a logo designed by the wonderful Dayna, AKA The Calligraphy Lady whose exquisite hand lettering has been featured in magazines such as Martha Stewart, Better Homes and Gardens and Cosmo. She created a couple of great logos for us; so good in fact we couldn’t decide between them. So, being a blogger, I placed them both on the blog and asked for feedback. We received lots, as well as other helpful suggestions that made it quite easy for us to make our final decision. Currenly we are designing our label, iterations of which we will be posting for comment shortly. [...]

]]> By: jenshttp://pinotblogger.com/2006/01/12/the-great-logo-unveiling/comment-page-1/#comment-109 jens Sat, 14 Jan 2006 22:26:03 +0000 http://pinotblogger.com/2006/01/12/the-great-logo-unveiling/#comment-109 I agree with the others about the C being more obvious. One might think it was Gapozzi. I like less flourishes, but that's just me. I agree with the others about the C being more obvious. One might think it was Gapozzi. I like less flourishes, but that’s just me.

]]> By: KenWhttp://pinotblogger.com/2006/01/12/the-great-logo-unveiling/comment-page-1/#comment-107 KenW Fri, 13 Jan 2006 19:16:05 +0000 http://pinotblogger.com/2006/01/12/the-great-logo-unveiling/#comment-107 I'm in general agreement with the other commenters (prefer flourishes and feeling the "C" needs readability improvement, perhaps more top arch and less "G"ness at the bottom). However, I don't see why you couldn't use two variations (if the Cappozi part was identical) ie flourish version where desirable or possible and the un-flouried version in smaller spaces eg merchandising products, etc., and the simpler no-flourish version where more impact was desired, eg bumper sticers, billboards, etc. (not that you might use those, but you get the idea?). Either way, I feel you have done well with both the name and the image(s) (you too calligraphy lady). I’m in general agreement with the other commenters (prefer flourishes and feeling the “C” needs readability improvement, perhaps more top arch and less “G”ness at the bottom). However, I don’t see why you couldn’t use two variations (if the Cappozi part was identical) ie flourish version where desirable or possible and the un-flouried version in smaller spaces eg merchandising products, etc., and the simpler no-flourish version where more impact was desired, eg bumper sticers, billboards, etc. (not that you might use those, but you get the idea?). Either way, I feel you have done well with both the name and the image(s) (you too calligraphy lady).

]]> By: Cheap Davehttp://pinotblogger.com/2006/01/12/the-great-logo-unveiling/comment-page-1/#comment-106 Cheap Dave Fri, 13 Jan 2006 18:19:54 +0000 http://pinotblogger.com/2006/01/12/the-great-logo-unveiling/#comment-106 Cool logo- I really like the flourished version.and cool image enlarging code :-) This is my first time here. Nice site! Cool logo- I really like the flourished version.

and cool image enlarging code :-)
This is my first time here. Nice site!

]]> By: Mike Duffyhttp://pinotblogger.com/2006/01/12/the-great-logo-unveiling/comment-page-1/#comment-105 Mike Duffy Fri, 13 Jan 2006 16:58:57 +0000 http://pinotblogger.com/2006/01/12/the-great-logo-unveiling/#comment-105 Now that I can see the non-flourished version (thanks!), I would say that I *still* like the flourished version. In its current form, the eye drops to the lower-right. Perhaps, rather than boldening the entire "Cappozi", consider emphazing the "C" along to clarify what letter it is and "balance" the overall logo.I am not a typographer, and I don't play one on TV, either. Now that I can see the non-flourished version (thanks!), I would say that I *still* like the flourished version. In its current form, the eye drops to the lower-right. Perhaps, rather than boldening the entire “Cappozi”, consider emphazing the “C” along to clarify what letter it is and “balance” the overall logo.

I am not a typographer, and I don’t play one on TV, either.

]]> By: weekendwinohttp://pinotblogger.com/2006/01/12/the-great-logo-unveiling/comment-page-1/#comment-104 weekendwino Fri, 13 Jan 2006 13:16:57 +0000 http://pinotblogger.com/2006/01/12/the-great-logo-unveiling/#comment-104 Very Nice! I like the first one also. Classy, but sort of whimsical in a way with the flourishes. My only comment would be in the boldness of the lettering. Maybe it's just my monitor, but the 2nd lettering looks bolder, sharper and brighter, while the first lettering looks softer and muted. If my monitor is showing them correctly, I would incorporate the sharper, bolder lettering of the 2nd along with the flourishes of the 1st. Very Nice! I like the first one also. Classy, but sort of whimsical in a way with the flourishes. My only comment would be in the boldness of the lettering. Maybe it’s just my monitor, but the 2nd lettering looks bolder, sharper and brighter, while the first lettering looks softer and muted. If my monitor is showing them correctly, I would incorporate the sharper, bolder lettering of the 2nd along with the flourishes of the 1st.

]]> By: wineohttp://pinotblogger.com/2006/01/12/the-great-logo-unveiling/comment-page-1/#comment-103 wineo Fri, 13 Jan 2006 09:16:51 +0000 http://pinotblogger.com/2006/01/12/the-great-logo-unveiling/#comment-103 I agree with wineguy... Maybe add a bit more emphasis on the C part and take a little away from the flourishes on that C. But I think that it looks great! I agree with wineguy… Maybe add a bit more emphasis on the C part and take a little away from the flourishes on that C. But I think that it looks great!

]]>