In a recent comment, Bradley from Wine and Vine BC comes strong with this take on our logo design:

I guess it’s a little late to add my two cents but I disagree with just about everybody in the comment section. I think that script is death on the store shelves. Black on white? Froo-froo calligraphy? What are you selling, feminine hygiene? Get bold, go New World.
Up where I live the Capozzis are all football players, legislators and grape growers. Looks like the inside page of a wedding invitation.
But never mind me.
Carry on!

I’ve been called out!

Let me try and set the record straight on a couple counts, and perhaps salvage some of my pride. Although I am a Capozzi by blood, I’m not one by name (we quickly and astutely recognized that Hermsmeyer would not be the right name for our label). And the label is named after my bootlegging great-grandmother, so hopefully that will help me save face with the Capozzi clan up there in BC. If it helps, tell them I played quarterback in high school. Maybe that’ll settle their hash

All defensiveness aside, I think I’m picking up what you’re putting down Bradley. You’re thinking something bold and definitely anti-feminine hygiene, right? You’re thinking something like this:

Shoot, they even have their own racing team! No froo-froo here.

Seriously though, as Dr. Vino points out, the Maxim uber-male niche is getting quite crowded these days.

I think we’ll take our chances with the script. But thanks for the extremely entertaining comment!

Capozzi Winery