Customer Serivce

May 12th, 20062:09 pm @ Josh Hermsmeyer


I was telling my wife yesterday that people who receive customer service that causes them to feel “outrage” end up telling 6.6 people.

Today she told me this story: On Tuesday, to avoid the mad rush at the end of the week, she ordered flowers from FTD to be delivered to my Mom for Mother’s Day. She decided to call today and check to make sure everything was on track and was told by an automated voice that due to call volume that her call would not be able to be answered and was disconnected.

This morning she forwarded me this email:

I’M GOING TO COMPLAIN TO 6.6 PEOPLE!

Candace Hermsmeyer

—–Original Message—–
From: custserv@ftd.com [mailto:custserv@ftd.com]
Sent: Friday, May 12, 2006 9:22 AM
To: candace.hermsmeyer@gmail.com
Subject: UNABLE TO PROCESS YOUR ORDER (Order Number:*******)

Thank you for your recent purchase from FTD.COM.

Unfortunately, we’re unable to process your order at this time. The item
you ordered is out of stock, and was also unable to be delivered to your
recipient’s zip code.

The order has been canceled and a full refund in the amount of $**.** has
been posted to your credit card. We sincerely apologize for any
inconvenience this may cause, especially this close to the holiday.

Thank you for choosing FTD.COM.

Sincerely,
Matt

http://custserv.ftd.com

I figure I’m helping her meet her complaint quota.

On the bright side people who feel “Joy” due to excellent customer service tell 6.7 people about their experience. And that’s a huge reason why our most important focus besides making great wine will be on making sure our customers have joyous experiences instead of outrageous ones.