One of the best winery websites out there is the one for Twisted Oak Winery. They have an irreverent style and it is deftly incorporated into all the ways that they present themselves to the public. They even have a white (Marsanne & Rousanne) and red (Mourvedre, Syrah and Grenache) named “%@#$!” Pretty clever, and definitely original.
Ever on the cutting edge the Twisted Oak folks, led by El Jefe, also have a very cool blog: El Bloggo Torcido. In their most recent post they present their new wine data sheet. I wrote earlier this month about How Wine Data Sheets Should Be, and it appears* that El Jefe et. al have taken the idea and run with it. They’ve added an extra bit of information beyond what I’d proposed and were able to squeeze even more info to the graphical number line. Here’s a pic (click to enlarge it):
The more consumers being exposed to the relevant ranges of wine chemistry, the better. Empowering people with information helps them to grow more and more comfortable with wine, and that is good for the entire industry.
What El Jefe’s added is a descriptor to the ends of each number line like “dry” and “sweet” or “soft” and “crisp”. Very useful.
But I have to question the addition of volatile acidity, or, at the very least the use of the descriptors “wine” and “salad dressing” for end points of the relevant range.
A little VA is a complexing agent in wine, but the presentation of the information with “wine” on one end at a level of 0 and “salad dressing” on the other with a level of .2 implies that Twisted Oak’s own Petite Sirah is something other than wine. This is bound to cause confusion rather than enlightenment.
Overall I’m impressed that Twisted Oak is taking the opportunity to provide their customers with information in context, making the data more “news you can use” rather than “news that makes you snooze.” Good times.
* I say apparently because El Jefe doesn’t mention my earlier article in his post. He writes that he came up with the idea when he was reading a Ham Radio magazine. I know he reads this blog, so I assumed that he was at least inspired a little by the post. And even if Jefe did happen to come up with the idea on his own, it still would have been cool if he’d acknowledged that another wine blogger out there had a very similar idea. C’mon ‘mano. Chale!