Steve Jobs Loves Sonoma County Wine

June 13th, 200711:05 am @ Josh Hermsmeyer


You’ve got to hand it to Steve Jobs, he gets people talking. In his latest Keynote, which I shamefully watched in its entirety last night over a glass of the new Emeritus (formerly goldridgepinot) Sonoma Coast pinot, the man famous for his “reality distortion field” showed off a couple new features of the new Mac operating system set to come out later this year.

One feature in particular, Stacks, caught my eye because I thought I spied the words Sonoma and Winery while he was demoing the feature. I hit rewind, slowed it down and sure enough, there it was, a pdf file of Sonoma County Wineries.

Nice! Now let’s see if the rest of Mac-topia takes notice.

Now lest you think that this is a fluke, or that Jobs doesn’t compulsively obsess over every single detail of his Keynotes and commercials, consider the following story which ran just this Monday analyzing one of the new iPhone commercials:

The section showing internet features of the phone highlights New York Times stories about the Democratic take-over in Congress. A neighboring story is about a key resignation at the White House. A related television ad on the site shows a headline about scandal pressures on the GOP, and the main close-up story is about the burdens of housing costs as incomes stagnate.

Nope, this inclusion was most definitely on purpose. Jobs loves him some SoCo juice.