This interesting item comes courtesy of my mother-in-law Jami. According to a Cornell University study, folks who are given a glass of wine before a meal and told it is from California eat 12% more than when they are told the wine is from North Dakota. The wine given to each person was the same.
The explanation for the increased consumption is hypothesized to have something to do with noshers having a “heightened sensory enjoyment not only of the wine but also of the food”. The folks told the wine was from California also hung out at the table 10 minutes longer on average than the folks who thought they were swilling North Dakota wine.
California wineries: Doing our part to keep America fat.
Map from Calwineries.com