Swank New Business Cards

So this post serves two purposes.

First, it’s a self-congratulatory little note on what I think are some pretty swell looking business cards. My goals were to come up with a design that was memorable and fun, but that also encouraged people to visit our tasting room. The ticket concept seemed like it fulfilled both of them. Direct to consumer for the win.

Second, since we recently received initial approval from the USPTO for them, this post should hopefully qualify as initial commercial use for the marks “Flavor Country” and “You had me at pinot.”

Trademark issues are distinctly un-fun, as both Brick House winery and Beau at Basic Juice recently learned (Note: Link is down. Beau seems to have deleted the post.). Hopefully via the indexing power of Google, we’ll be spared any such nastiness in the future.

Please do let me know what you think of the cards in the comments, both good and bad. I can take it.

Capozzi Winery

22 Comments → “Swank New Business Cards”

  1. Paul Mabray 5 years ago  

    LOVE THE CARD. You just forgot to really feature people to come to your website as well my friend. I personally believe that people should really leverage their cards as well to promote website visitation in a way that is compelling (not just www.) Great job.

    Inertia – Powering the Wine Revolution

    —Paul Mabray – CEO

  2. Tim Elliott 5 years ago  

    Josh,

    This is the best business card I have EVER seen. Brilliant idea and execution. I want one when we meet (I’ll have to raise my game, as a result).

    Cheers,

    Tim

  3. el jefe 5 years ago  

    “You had me at pinot” is a brilliant tagline – I salute you!

    Now, where is the wine? :)

  4. stonybuff 5 years ago  

    I LOVE your new card! great design and definitely a keeper!

  5. Linda Blakely 5 years ago  

    Love the card! It will definitely make people remember you. I like the “You had me at Pinot” line as well. Cheers!

  6. PINONVY 5 years ago  

    Josh, those are just freaking GLORIOUS cards!!!
    I love em. and remember, imitation is the sincerest form of flattery…..

  7. rama 5 years ago  

    When I hear ‘flavor country’ I think tobacco, which most would feel is a negative association these days. I dig the rest of it though!

  8. Brian C 5 years ago  

    keep the numbering on the cards sequential, perhaps someday there can be a massive, winner present only raffle prize

  9. Gabriella Opaz 5 years ago  

    Not only is this an ingenious, original and well-designed card, it’s interactive! It makes want to come explore your winery, curious as to whether the ticket will provide me entry to some secret pinot noir cellar! Nicely done.

  10. farley 5 years ago  

    Work those cards–they’re great. Are they normal size or a little longer? Just wondering if they’ll fit into business card holders.

    While I love “You had me at Pinot,” like Rama, I’m a little slower to Flavor Country. But it could grow on me.

  11. Josh 5 years ago  

    Brian,

    What a great idea. Would certainly cost more but the interactivity and reason to hold on tot he card would probably be worth it. Maybe next print run…

    Rama,

    Yes, tobacco. I guess the Flavor Country mark is me falling into the trap of thinking my sense of humour will mesh with everyone elses. When I taste a great steak I say “Now that’s flavor country”. Might not be translating.

    Gabriella,

    Thank you! That’s the dream response, really. Hopefully others feel similarly.

    Farley,

    They are a little longer than normal. About the size of an actual ticket, so no they won’t fit into a card holder. While this has it’s plusses and minuses, I think to stand out it was a risk worth taking.

    Thanks for the amazing feedback everyone!

  12. Lenn 5 years ago  

    Josh: These cards are awesome…great idea!

  13. Eric H 5 years ago  

    I also think the ticket card is brilliant, Josh. But a “Generalissimo” in “Flavor Country” makes me think of a Clint Eastwood western (“A Fistful of Pinot”?)

    Nice work!

  14. Bradley 5 years ago  

    I dig the cards. Just enough of the “wtf is this ?” factor to keep people on message for a few extra seconds in today’s rush-rush world.

    Typo: You spelled ‘flavour’ wrong.
    Oh, wait a minute. . .
    You’re an American.
    You’re allowed to spell it that way.
    I’ll save my grammar rants for fellow Canucks.

  15. Morgan Twain-Peterson 5 years ago  

    Excellent card!

    Doesn’t copyrighting suck. I just finished getting the copyright for “Bedrock.” One of those things that it is well worth the money to get a good lawyer and do it right from the start. Just like compliance work.

  16. Josh 5 years ago  

    @Morgan re: compliance

    Aint that the truth. A lesson I had to learn the hard way, sadly.

  17. Amy 5 years ago  

    Amazing Idea. Fabulous Execution. I love the card.

  18. winebroad 5 years ago  

    Josh, I’m sure you’re sick of all the compliments already, but here’s one more: Your card rocks!

  19. Sittner 5 years ago  

    I think the designer should get a bonus because these cards are so darn good!

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