Sustainable differentiation. That was the buzzword of the day and an important component of Tom Shelton’s talk on branding and identifying market niches. In short Tom, the President and CEO of Joseph Phelps Vineyards, argued that only sustainable points of differentiation (things that make your wine or story sustainably unique) will allow a brand to [...]
July 14, 2006
Today the class is going out to Lodi to tour the Mondavi Woodbridge production facility and a couple other smaller (and it’s not hard to be smaller than Mondavi Woodbridge) wineries. Instead of joining them I’ve decided to play hooky, catch up on things and stay with the wife. One of the benefits of going [...]
July 13, 2006
Today my favorite talk was given by Prof. Jim Lapsley, the director of the OIV program. In his presentation on “State Regulatory Barriers and the Implication for Marketing,” Jim covered Why the US is a confusing system Understanding and working through the 3 tier system Goals and Alternative Strategies such as using Multiple Importers/Distributors, using [...]
July 12, 2006
Man, I’m tired. What with the long drives to and from Davis and the evening childbirth classes, I’m getting great at operating at less than optimum. Baby lifestyle practice I guess. Tonight I’m just going to focus on the first presenter of the day, Matt Franklin, a partner at O’Dowd, Franklin, and Rabanal. A lot [...]
July 11, 2006
Overall another good day, reinforcing the initial talk given by Vic on Monday. Today was really a hodgepodge of stats and opinions focusing on the US market, and there was quite a bit of overlap in the presentations. There were a few pretty cool data tidbits from each presenter, and I’ve noted them below after [...]
July 17, 2006
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