Browsing Category »OIV Course«

The State of the Industry – OIV Day 1

July 10, 2006

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By far the highlight of the day was the State of the Industry talk given by MKF senior partner Vic Motto. After a brief overview on the global industry and a quick mention of the low end wine gluts in France and Australia, Vic launched into one of the most optimistic and inspirational discussions of [...]

Live Blogging the OIV Wine Marketing Course

July 10, 2006

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Well I’ve been able to set up shop here at 106 Wellman at my old stomping grounds at UC Davis (wireless connectivity, check, electrical outlets, check). I’ll be live blogging compelling presentations and ideas as they happen/occur. Hopefully you’ll find some of it interesting and will be able to get most of the best take [...]

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