Buy Now.

All proceeds go to the Endangered Feral Unicorn Preservation Fund.

In lieu of a FAQ and in the interest of full transparency, here are some tweets I posted regarding the announcement.

Q: Are you personally benefiting from the sales of these shirts?

Q: I find the feral unicorn pairs well with Syrah. Do you have any recommendations?

Q: I’m worried about the feral unicorn and I want to help!

Some have expressed concern that I’m stretching myself too thin. Managing the vineyard, building a winery and developing Mac and iPhone apps, as well as my other responsibilities seems to them untenable.

I understand and appreciate your concerns. Thank you for your heartfelt expressions of love and sympathy. But I couldn’t close my eyes to the facts.

The fact is that today, in March 2009, the only thing rarer than a California wine that Alice Feiring enjoys is the precious feral unicorn.

My mission is clear.

Support the cause. Buy now.

UPDATE:

Instead of feral unicorn on your plate tonight, the EFUPF humbly suggests you consider Shmeat. You too can make a difference.