I haven’t written about marketing in a long while. Know why? Nothing, and I mean nothing new is being said. But there has always been one guy who has consistently thought differently about “word of mouth marketing” in general and social media marketing in particular. His name is Jim Novo, formerly of Home Shopping Network, [...]
May 1, 2009
What is a Twitter follower worth to a winery? What is a blog post worth? What is its cost? What does a comment signify for your brand? As a firm believer in the power of social media as a way for my proto-winery to create relationships with folks who might one day buy my wine, [...]
April 7, 2008
Are wineries that sell direct ruthlessly competing with the clicks and mortar crowd? That’s one of the questions David Williams poses in the latest issue of Wine and Spirit (UK). After taking the reader on an extensive survey of the past and present of online wine retailing, David asks whether the current buzz about wine/web [...]
February 11, 2008
Everyone wants to be loved. Everyone wants to be understood. And everyone wants to be acknowledged – to stand out from their peers. The paradox is that to get the third thing, you need to put the first two in jeopardy. Chateau Petrogasm, a blog that reviews wine using only a single picture, is doing [...]
February 5, 2008
…to get you to read the next sentence. And the sole purpose of this sentence is to get you to read the next. This axiom was made famous in direct marketing circles by Eugene Schwartz. It’s the same with wine. The point of getting someone to buy your wine today isn’t so that you can [...]
September 23, 2009
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