Browsing Category 'Wine Marketing'

Just a quick pointer to Tina Caputo’s blog, Wine Broad, where I can be seen sporting a shirt she had made for me on a dare. As you can see, I’m downright ecstatic to be Robert Parker’s personal love slave. Tina has a really great blog going, and I especially like her account of a [...]

Good lord. Misspelled “relations” there and used these slides in two public presentations without noticing it. Dyslexia for the win! Also, at the request of Fabio I uploaded the slides to slideshare.net so you can now view them and embed them without having to download the file. Thanks for the tip Fabio! I mentioned during [...]

More wine marketing blather. I apologize in advance. I do have a cool vineyard tech post coming up this week though, so stay tuned. The news that some 2 Buck Chuck Chard won a double gold at the California State Fair Commercial Wine Competition raises some interesting questions about wine judging. At the top of [...]

The article in the SF Chronicle today by W. Blake Gray does a good job of explaining the dynamics of an industry driven by recommendations. It also does a good job of pointing out what can happen when a handful of gatekeepers serve as the main source of those recommendations. But sentiments like this irk [...]

There are lots of little tactics that I’ve collected over the past year that I thought were great ways to provide a remarkable experience to guests at our future tasting room. Hospitality is king in the wine industry and any way to make a guest remember their visit to your winery in a positive way [...]